HIGH-IMPECT SITE FOR A GROWING BUSINESS

Wilco Land, a growing real estate company headquartered in South Dakota, had outgrown its original website design as its business and customer base expanded. They partnered with Digital Rabbit to modernize the site through a combination of conversion rate optimization and SEO improvements.

The result was a cleaner, more effective website that not only attracted more visitors but also converted a higher percentage of them into leads and customers.

CONVERSION RATE OPTIMIZATION

We overhauled both the homepage and property listings pages to create a more visual, action-driven experience that guides visitors toward conversion. For the homepage, we focused on making a stronger first impression while simplifying the content. A large, prominent hero image was added at the top of the page to instantly capture attention and communicate Wilco Land’s brand visually. This replaced a text-heavy introduction and gave visitors an immediate sense of the type of properties offered.

On the property listings pages, prominent call-to-action buttons were added in multiple locations, pricing was placed front and center, and high-quality imagery with an interactive map gave buyers immediate context. We broke up long text blocks with subheadings, bullet points, and shorter paragraphs, making the pages more skimmable.

These combined changes simplified navigation, reduced friction, and made both the homepage and listings pages more compelling, ultimately increasing user engagement and purchase interest.

STRONG SEO

For Wilco Land, our SEO work focused on making the site easier to find on Google and other search engines. We updated the page titles and descriptions so they matched what people actually search for, such as “land for sale” or “property for sale” in specific locations. We also added keywords into the headlines and improved the descriptions of photos so Google better understands what the pages are about.

We also made sure the content was clear and easy to read while still including important keywords. From a technical standpoint, we worked on speeding up the site and making it run well on phones, both of which help rankings and keep people from leaving too soon. Together, these updates help Wilco Land show up higher in search results and bring in more potential buyers.