REAL ESTATE WEBSITE DESIGN

Wilco Land

A modern, conversion-focused website designed to showcase available land, improve search visibility, and make it easier for prospective buyers to explore properties and take the next step.

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Project Overview

Wilco Land, a growing real estate company headquartered in South Dakota, had outgrown its original website design as its business and customer base expanded. They partnered with Digital Rabbit to modernize the site through a combination of conversion rate optimization and SEO improvements.

The result was a cleaner, more effective website that not only attracted more visitors but also converted a higher percentage of them into leads and customers.

Icon of a computer monitor with coding symbols, a pencil, and a gear representing software development or coding.

Custom Website Design
A clean, modern design that reflects the company’s values of compassion, service, and community.

Magnifying glass with a rising line graph and upward arrow inside it, symbolizing growth or analysis.

Improved Property Search
Streamlined property search and navigation make it easier for buyers to browse available land and quickly find relevant listings.

Line drawing of a smartphone showing a star icon and a checkmark inside a circle, indicating achievement or reward.

Mobile-First Experience
Responsive layouts ensure buyers can comfortably browse listings, view property details, and take action from any device.

Line drawing of a person surrounded by icons of a gear, a photo, and a play button.

Scannable Listing Pages
Clear sections, prominent pricing, imagery, and organized property details make listings easier to evaluate without digging through dense content.

See the Website in Action

Highlighting key pages and features of the new website.

Computer monitor displaying a real estate website with a scenic mountain background and options to search for land for sale.

Website homepage for Wilco Land, a land sale platform, featuring a scenic mountain landscape with trees, blue sky, and clouds, with navigation menu and search functionality for land listings.

Computer screen displaying a map of the United States with red location pins and website menu options.

Smartphone screen displaying a messaging app with contact profiles and a conversation, with a call icon at the bottom.

A person holding a smartphone displaying a real estate listing app, with land for sale in South Dakota and New Mexico. The person has short curly hair and is wearing a white shirt, seated at a wooden table with brochures in the background.

Smartphone screen displaying a real estate advertisement for 80 acres of land for sale in Belle Fourche, South Dakota, with a geographic aerial view and photos, including a portrait of a man, promotional text, and a website link.

High-Impact Website for a Growing Business

As Wilco Land continued to grow, the website needed to do more than showcase available properties. Digital Rabbit combined thoughtful website improvements, conversion optimization, and SEO to create a stronger digital sales tool built to attract prospective buyers and turn interest into action.

Property-Focused Design
A more visual, modern design puts available land front and center with prominent imagery, pricing, property details, and interactive maps that help buyers evaluate listings.

Magnifying glass with rising financial graph and arrow, symbolizing growth and analysis.

Optimized for Search
Strategic SEO improvements help Wilco Land reach more prospective buyers searching for land online, increasing visibility in relevant search results and driving more qualified traffic to the website.

A blue line graph rising diagonally upward over a bar chart with three bars increasing in height from left to right, symbolizing growth or increase.

Conversion-Focused Experience
Strategic calls to action, prominent pricing, scannable content, and clearer page layouts guide prospective buyers from initial interest toward taking the next step.

“Digital Rabbit transformed our website into a far more effective sales tool. Their conversion rate optimization made it easier for visitors to navigate and take action, while their SEO work brought in more qualified traffic than ever. We’ve seen a noticeable boost in both leads and sales since partnering with them.”

-Miles
Owner, Wilco Land

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